To mark National Organ and Tissue Donation Awareness Week 2019 (NOTDAW), Transplant Québec is more determined than ever to highlight the importance of citizens talking to their loved ones, friends and work colleagues about organ donation. The slogan of Transplant Québec’s 2019 communications campaign is “Say it any way you like. But say it.” In order to foster a conversation about organ donation, Transplant Québec has taken action in several areas through its communications campaign, notably by creating the Web page and the Facebook page at ditesle.ca.